Where would you like to go?
A Different kind of expert
25 years making.
A PhD asking why.
Before the research, there were ad agencies, creative departments, and over a decade of design decisions made under real pressure for real clients.
That industry background isn’t a footnote; it’s what makes the research different. Most people who study typography have never had to use it to sell, teach, or communicate something that actually mattered to a client at 9 AM on a Tuesday.
The PhD came later, and it asked the question the industry never stopped considering: when information is designed poorly, does it change what people can learn from it? The answer is yes. And the implications reach far beyond the classroom.
Book Dr. George
Research-backed talks that change how your audience thinks about design and learning.
Typography is the architecture of thought. When it’s designed well, learning feels effortless. When it’s not, even brilliant students struggle, and nobody notices why.
– Dr. Ashley Jo George, PhD –
In the classroom
Typography isn’t a subject taught at a distance.
Every class is a live experiment in how design shapes understanding.
What I make. What my students make.
Typography is a practice, not just a subject.
From the Blog
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